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Who's up NXT Who’s up NXT: A cross-generational view on NxtGen marketing

These past years Joeri Van den Bergh & the CoolBrands team have been inspiring and educating the world on how to market brands to young consumers. With more and more brands looking out for the post-Millennials or Generation Z, we felt the time was right for a cross-generational reality check! So in partnership with GMI we set up a new global research project in which we questioned Baby Boomers, Gen X, Gen Y & Gen Z consumers, taking a closer look at what differentiates these new consumer generations in the market today from the post ones.

Our cross-generational study resulted in the brand-new Who’s up NXT story uncovering 7 consumer trends and 4 ways to make your brand future proof. Listen to Joeri Van den Bergh and discover the most remarkable differences and similarities between and across these generations to make your marketing and branding future proof.

Hot tweetawayHot tweetaway: Who’s up NXT? A cross-generational view on #NxtGen marketing insit.es/1GbedCi by @Joeri_InSites via @Coolbrands #geny #genz

Check out our event & speeches calendar for a real life meet and greet with Joeri. And stay tuned via our CoolBrands blog as more results from the Who’s up NXT study will be shared shortly!

Posted in NextGens

One Response to “Who’s up NXT: A cross-generational view on NxtGen marketing”

  1. How Gen Z Focused Is Your Organization?

    […] 2 billion globally) and annual purchasing power (estimated at $44 billion in the US only). In our Who’s up NXT global study, where we compare the needs and desires of four different generations (baby boomers, […]


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