InSites Consulting
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Mind the tag: The rules of social tagging amongst NextGen
Celebrating its 14th anniversary this year, Facebook is dominating the social media landscape with its global user base growing year after year. In the first quarter of 2018, Facebook reached 2.19 billion monthly active users, with an 80% or higher Read More
Posted in SocialMedia
The role of extreme indulgence in NextGen’s health craze
We have all heard of the detoxes and cleanses that claim to clean the body by eliminating the harmful toxins. Many celebrities, like Gwyneth Paltrow and her goop detox, are swearing by those diets. Some are also proud to flaunt Read More
Posted in Insights
The NextGeneration consumers want brands that take a stand
What if the legendary Burger King Whopper was no longer available? This was demonstrated in a Grand Effie winning documentary-style campaign where the flagship Whopper sandwich had been taken off the menu. The resulting TV spots showed the reactions of Read More
Posted in Insights
How brands are jumping on the Galentine’s Day bandwagon
Although the number of singles is growing every year (one of the key trends of the frAGILE bookzine), with recent figures of Euromonitor projecting that 120 million new single households will be added by 2030, being single around February is never a pleasant Read More
Posted in Insights