Tina Wells, CEO of Buzz Marketing Group earned her B.A. in Communication Arts graduating with honors from Hood College in 2002. Currently a Wharton School of Business student for marketing management, Tina continues to create innovative marketing strategies for numerous clients within the beauty, entertainment, fashion, financial, and lifestyle sectors. Tina has worked with clients including: Maidenform, SonyBMG, PBS, P+G, Sesame Workshop, and American Eagle Outfitters. Tina’s long list of honors include Essence’s 40 Under 40 , Billboard’s 30 Under 30 , and Inc’s 30 Under 30, just to name a few. She is the author of the tween series Mackenzie Blue, published by HarperCollins Childrens Books, and the youth marketing handbook Chasing Youth Culture And Getting It Right, which will be published by Wiley in Spring 2011. Tina is also a celebrated blogger on The Huffington Post. She serves on the board of directors of the Philadelphia Orchestra Association, The Franklin Institute, and The South Jersey Food Bank. She resides in Southern New Jersey with her vast collection of shoes.
Top 10 Generation Y Trends for 2012

Is the recession a reset button or a stop-consuming-now moment for Generation Y? What is the influence of Andy Warhol’s famous quote “In the future, everyone will be world-famous for 15 minutes,” in 2012? Why is baking cake important for Read More
Posted in Trends
What Tweens want right now: Lessons from Justice, LEGO and Diary of a Wimpy Kid

I believe that for a brand to be successful in the tween market, it must understand three essentials needs of the tween consumer: aspiration, security, and acceptance. The combination of these three doesn’t equal success 100% of the time, but Read More
Posted in Insights
The 3 most important elements in Marketing to Teens today

Capturing the heart of a teen consumer is no easy task. They have completely different motivations than their tween and young adult counterparts. I believe that there are three things that matter to the teen consumer: inspiration, disruption, and value. Read More
Understanding the mindset of Gen Y

If you enter a roomful of crying but healthy babies, chances are they all share at least one of the same needs: food, sleep, a diaper, or some undivided attention from a loving grown-up. As they grow into early childhood, Read More
Posted in Insights