We recently launched frAGILE, a bookzine on NextGen marketing based on 26 interviews with senior Marketing Executives. As part of our interview series, we connected with Morten Boye, Vice President Marketing Carlsberg Group Denmark, to hear his take on how Read More
What makes NextGen tick, what do they look for in brands and how has the (fr)agile reality defined these young consumers and the way they shop and interact with (fashion) brands? As part of our interview series for our frAGILE Read More
For our recently launched bookzine frAGILE, we connected with 26 senior marketing executives to hear their take on the next generation and how they connect with these youngsters as a brand. One of these talks was with Barbara Ward Thall, Read More
Early April, we launched the Millennials at Work book, sharing insights on how to optimally capitalize on Millennials’ talents and maximize their impact on business performance. In preparation for this story, we approached successful consumer brands such as FREITAG & Read More
A while ago I interviewed Oliver Brunschwiler at FREITAG for a NxtGen interview series with marketing executives, in preparation for my brand-new NxtGen talk (more details will be shared soon). One of my first questions in the interview was if Read More
In preparation of my latest Millennials at Work publication I got the opportunity to interview Christoph Fellinger, Talent Relationship Management at Beiersdorf, a German personal care company that holds one of the largest skin care brands globally, namely NIVEA. Currently, Read More
Based on an interview with Anouk Lagae, CMO Duvel Moortgat. A few weeks ago I had the opportunity to meet the CMO of Duvel Moortgat, home of some cool Belgian beer brands with a global reputation such as Duvel; but Read More
An exclusive interview with Franz Drack, Global Marketing Manager of ABSOLUT Vodka. Last December I had the great opportunity to present ‘How Cool Brands Stay Hot‘ at the global headquarters of ABSOLUT Vodka, part of Pernod Ricard, in Stockholm. After Read More
An exclusive father-son interview with Renzo and Andrea Rosso, the creative brains and hearts behind DIESEL and 55DSL. A few weeks ago I got invited to the headquarters of DIESEL in Breganze, Italy to explain my book’s content to an Read More
Our interview with Jeff Macdonald, global brand director of BACARDI rums. The pressure of permanent WiFi access and using mobile devices on family togetherness was recently covered in a New York Times article ‘Quality Time, Redefined’. BACARDI’s new Together campaign for Read More