![What is your (brand) religion? Music is my religion [3/3]](/wp-content/uploads/2018/07/Music-is-my-religion-part-3-002.png)
Most of us have a lot of bands and artists they like and even some they really love. I immediately think of my mother’s love for (the music of) Bruce Springsteen and remember my father getting emotional when dusting off Read More
The music industry has changed a lot in the past years. As a GenYer, I still remember well the first physical music I bought. I immediately bought two CDs, the Killers’ Sam’s Town and Editors’ The Back Room. I even Read More
Even as a young music lover, I’ve seen the music industry evolving over the past years. Today, streaming services form an important distribution platform for music, with Gen Z even growing up using these as their main entry point to Read More
Celebrities were not born as celebrities. Ok, there’s the odd son/daughter of a celeb, who inherits the title and gets smeared out all over the tabloids like there’s no tomorrow, but those are the exceptions to the rule. Celebrities basically Read More
Bands and celebrities have figured out since the modern age that being authentic is easier than being fake. The definition I like to use of an authentic image for a celebrity is making sure your public image matches (the major Read More
Taylor Swift’s recent decision to remove her music from Spotify had the Internet in an uproar. The 25-year-old pop/country singer has released many chart topping songs and has a sizable fan base. Her decision to stop streaming her music stems Read More
Pop icons and bands of the same generation are always compared to each other and very often set up against each other. Remember the epic battle for the number one spot between Oasis and Blur in the 90s, the Prince Read More
Celebrities supposedly lead cool lives we should envy, but of course there is a major other side of this coin. Being a public figure makes you the object of constant criticism and scrutiny whenever you put out something new. Every Read More
A common misconception about celebrities is that they keep changing and re-inventing themselves. Yes, they do change the packaging and their content every 2 years or so by going for that new haircut and adding that en-vogue beat to their Read More
The fun thing about celebrity marketing is that the product is the person and vice versa. A celebrity hardly has marketing meetings about where he or she is headed as a brand as he or she ís the brand. Your Read More