A Millennial’s Attempt At Understanding Research About Her Own Generation – #ResearchAboutMillennials Ever attended a conference presentation feeling like you were in a Discovery Channel documentary about yourself? If so, you’re probably a Millennial. Millennials have been placed in the Read More
After Generations X, Y and Z, are we now up to generation L(azy)? The Internet and technology have become so smart that life is becoming very easy for us. And it will only get better, faster and smarter. Everything we Read More
In the past years of sharing our insights on Millennials, our audiences often asked for new research on the current younger generation, Generation Z. In the new edition of How Cool Brands Stay Hot, we have added a complete new Read More
So much has been written and said about Millennials that it’s easy to lose sight of the fact the next kids on the block are about to enter the global workforce. Born after 1996, Generation Z is expected to become highly Read More
These past years Joeri Van den Bergh & the CoolBrands team have been inspiring and educating the world on how to market brands to young consumers. With more and more brands looking out for the post-Millennials or Generation Z, we Read More
Today’s brands are changing faster than ever in order to stay relevant to younger generations and with it come both opportunities and pitfalls that need to be accounted for. Generation Z is the latest hot topic in marketing and consumer Read More
A great deal has already been written about Generation Z. They are the multi-screen generation, growing up with an iPhone in the one hand, an iPad in the other and meanwhile checking their favorite show on TV. You could say Read More
Up close and personal with Generation Z. These young consumers (born between 1992 and 2010) grew up post 9/11 in an environment dominated by the Internet and cellphones. Whereas Millennials grew up with the worldwide web, this generation grew up Read More
On June 5th Viacom gathered the best of Belgium’s advertising and advertisers for its Identify Kids and Identify Youth event at Technopolis in Mechelen. It was an inspiring day full of interesting insights on modern-day kids and Millennials. InSites Consulting Read More
Mid-April the 22nd edition of the yearly Trends in Kids and Youth Marketing Congress took place; the location this time was the Museum for Communication in The Hague. This is a report of day 1, the Kids Day. Some 120 Read More