Oooh welcome December, it’s time to kick off the countdown to the most wonderful time of the year. And this year more than ever, there are loads of possibilities to countdown to those cozy days with your loved ones. Forget Read More
In this fourth article in our NextGen DNA characteristic series, we focus on the last NextGen DNA aspect: ‘I am ready to level up’. In InSites Consulting’s Who’s Up NXT survey, we asked questions like “Would you like to have Read More
Next up in our NextGen (Gen Y & Z) DNA characteristics series is the third DNA aspect: ‘I am making it’, in other words: personalization. One of the questions we asked in our global cross-generational study to four different generations Read More
Next up in our NextGen (Gen Y & Z) DNA characteristics series? ‘Dreaming of a better world’ as this young generation is dreaming of creating a better society, a better planet. Let’s be honest: in today’s rapidly changing polarized political Read More
This series of 4 articles will shed a light on the 4 key DNA aspects of what is called NextGen – a combination of Millennials or Gen Y (currently the young adult generation of 21-36 year olds) and their successors Read More
Since I started my PhD research about ten years ago – oh my, time flies – I have been very interested in trends & innovations and mainly in the motivations behind being trendsetter or early adopter. Why are trendsetters or Read More
Every year, the Belgian marketing foundation STIMA sets up its Trends Night to discuss what the past year has brought and what the future will bring. 5 speakers and trendwatchers shared their view: Bart De Waele of Wijs, Xavier Damman of Storify, Read More
Our ancestors had to be impulsive in order to survive. They were driven by rewards obtained in the short term. As society became more organized, planning ahead became increasingly important. However, the future is unpredictable in a rapidly changing society Read More
As 2013 was the year of ‘tech under the radar’ and 2014 the year of ‘tech all over’, 2015 will be the year of data, data, data and more data. #Privacy? But that’s not quite it yet. We live in Read More
Technology is increasingly everywhere. In an era where businessmen don’t have the time to leave the office, Camisaria Colombo – a famous Brazilian shirt store – decided to give them a little help by taking its Black Friday’s offers to Read More